The stakes are high in a brand new daytime game show that will leave viewers wondering just who they can trust.
Gethin Jones presents an all-or-nothing quiz that sees players barter with ‘traders’ for answers in a bid to win up to £25,000. But in this game, the answer you buy might not be the right one…
In Sell Me The Answer contestants work alongside a 60-strong pool of traders as they attempt to answer up to ten questions, each worth an increasing amount of cash. If the contestant doesn’t know the answer they’re invited to shout “Sell me the answer!” to the traders, who fight it out to be noticed, each desperately trying to convince the contestant that they have the correct information.
The player must select two traders who have ten seconds each to explain why they are best suited to answer the question. At this point difficult decisions need to be made: Who can the contestant trust? Who is telling the truth? Do either of the traders really know the answer or are they simply bluffing?
With one trader chosen, the contestant must then barter with them over the price of their answer, which isn’t shared until an amount is agreed. “It’s fascinating to see people arguing over money,” says Gethin. “As the host I get sucked into the drama, so it’s going to be a great watch for viewers. If the show was a book it would be very hard to put down.”
A quiz with a twist, Sell Me The Answer is tense and thrilling entertainment.
Monday to Friday at 3.30pm, Sky1 and Sky1 HD









